Articles
Articles
Top 15 Best Practices for Email Marketers with AI
AI-powered tools let marketers achieve marketing goals faster & more efficiently. Read on to find 15 tips for using artificial intelligence in email marketing.
Articles
New Opening for Digital Marketing: Time for AI-Powered Email Marketing
The digital marketing landscape as we know it is reshaping. How to distribute your content without retargeting campaigns? Time to embrace Artificial Intelligence email marketing.
Articles
7 Ways to Increase Results Using Artificial Intelligence
This guide covers 7 ways to increase your results using AI. Learn more about optimizing email marketing with artificial intelligence step by step.
Articles
Machine Learning Technologies that will Change Email Marketing
Nowadays, artificial intelligence (AI), machine learning (ML) and deep learning (DL) are among the most thoroughly discussed trends that are relied on to improve many areas of email marketing.
Articles
How to get started with AI in your Email Marketing program?
Getting started with AI in your email marketing program is easier than you may think. In this article, you can find the most common AI use cases, the things to consider before you commit for an AI solution, and the roadmap to help you during the implementation phase.
Articles
Why emailing without humans became our reality and how it works?
For the past 15 years, we have been analyzing user behavior patterns and applying the conclusions reached to build and develop email communications with the subscribers of our numerous and diversely themed websites.
Articles
A Segment of One: Looking ahead to the Future of Email Marketing
The Segment-of-One approach is the evolution of data-driven marketing. It refers to tracking the activity and preferences of a single potential customer, then tailoring products or ads to the customers' interests and needs based on their behavior.
Articles
Traditional vs. AI-Powered Email Marketing
AI has moved from academic research labs to mainstream business implementation, and it helps modern email marketers step up their game. We prepared an in-depth comparison of traditional and AI-powered email marketing.
Articles
Top 5 2021 Trends in Email Marketing
The extraordinary times we experienced in 2020 forced brands to adapt, and go all in digital. However, on the consumers' end, we noticed a huge spike in emails. This year, email marketers will need to do more experiments to beat the competition in the crowded inboxes of their customers. We prepared some of the latest trends in email marketing to make your brand stand out in your customers' inbox.
Articles
How to Predict Customer Lifetime Value from Email Buyers Using AI
iAge Technologies uses AI to help marketing teams boost email performance. The company uses machine learning to help customers predict customer lifetime value, optimize buyer journeys, and optimize send times across email marketing campaigns. We spoke with Faruk Aydin, Head of Growth at iAge, to learn more about this marketing AI solution.
Videos
Videos
How machines help you send emails
Watch the video and discover the benefits of AI in email marketing
Videos
7 levels of AI in emails
Check the results of our experiments with AI in email marketing.
Videos
Webinar | 7 ways to use AI in Email Marketing to boost revenues and reduce churn
During the webinar Faruk Aydin covers how AI helps manage Big Data, how to predict Customer Lifetime Value better, and how you can adopt AI in your email marketing efforts.
Videos
Email Innovations Summit 2020 | How Human+AI can boost Email Marketing ROI
In his speech at EIS2020, Faruk Aydin discusses how Artificial Intelligence can empower today’s modern email marketer. “The Rise of the Machines” is already in our daily lives through big data, neural networks, AI and machine learning algorithms, and they won’t go away anytime soon. Good news for email marketers: AI is here to help. Still, machines need human social and emotional intelligence, intuition and #creativity.
Videos
Smart Insights Digital Trends 2021 - How AI is transforming Email Marketing
In this session, you can learn more about the top use cases of AI in Email Marketing, the AI trends that will change the future of email marketing, insightful cases studies, and resources to check to improve yourself in AI.
Videos
Inbox Expo 2021 Spring Edition - Time to recalibrate: How AI is transforming Email Marketing
In marketing and sales, the annual impact of AI is estimated to be around $6 trillion. Today, it is not possible to discuss marketing without AI. Faruk Aydin talks about the current state of AI in marketing, and how email marketers apply AI in their workflow. He provides major AI use cases in email marketing together with case studies. During his speech, you can find valuable information on how to get started with AI in your email marketing program as well.