Articles
Articles
Beyond A/B Testing: Experiment with AI-Powered Multivariate Testing
How Artificial Intelligence boosts Multivariate Testing capabilities in your email marketing program? Learn about email marketing experiments and testing email components.
Articles
How Can Using AI in Email Marketing Help You Tackle Apple’s Privacy Changes with iOS 15?
Read how Apple’s privacy protection updates will affect email marketing activities. How to prepare for it? Learn how artificial intelligence can help.
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Top 15 Best Practices for Email Marketers with AI
AI-powered tools let marketers achieve marketing goals faster & more efficiently. Read on to find 15 tips for using artificial intelligence in email marketing.
Articles
New Opening for Digital Marketing: Time for AI-Powered Email Marketing
The digital marketing landscape as we know it is reshaping. How to distribute your content without retargeting campaigns? Time to embrace Artificial Intelligence email marketing.
Articles
7 Ways to Increase Results Using Artificial Intelligence
This guide covers 7 ways to increase your results using AI. Learn more about optimizing email marketing with artificial intelligence step by step.
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Machine Learning Technologies that will Change Email Marketing
Nowadays, artificial intelligence (AI), machine learning (ML) and deep learning (DL) are among the most thoroughly discussed trends that are relied on to improve many areas of email marketing.
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How to get started with AI in your Email Marketing program?
Getting started with AI in your email marketing program is easier than you may think. In this article, you can find the most common AI use cases, the things to consider before you commit for an AI solution, and the roadmap to help you during the implementation phase.
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Why emailing without humans became our reality and how it works?
For the past 15 years, we have been analyzing user behavior patterns and applying the conclusions reached to build and develop email communications with the subscribers of our numerous and diversely themed websites.
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A Segment of One: Looking ahead to the Future of Email Marketing
The Segment-of-One approach is the evolution of data-driven marketing. It refers to tracking the activity and preferences of a single potential customer, then tailoring products or ads to the customers' interests and needs based on their behavior.
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Traditional vs. AI-Powered Email Marketing
AI has moved from academic research labs to mainstream business implementation, and it helps modern email marketers step up their game. We prepared an in-depth comparison of traditional and AI-powered email marketing.
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Top 5 2021 Trends in Email Marketing
The extraordinary times we experienced in 2020 forced brands to adapt, and go all in digital. However, on the consumers' end, we noticed a huge spike in emails. This year, email marketers will need to do more experiments to beat the competition in the crowded inboxes of their customers. We prepared some of the latest trends in email marketing to make your brand stand out in your customers' inbox.
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How to Predict Customer Lifetime Value from Email Buyers Using AI
iAge Technologies uses AI to help marketing teams boost email performance. The company uses machine learning to help customers predict customer lifetime value, optimize buyer journeys, and optimize send times across email marketing campaigns. We spoke with Faruk Aydin, Head of Growth at iAge, to learn more about this marketing AI solution.