Whitepapers

AI in email communications: busting myths with data

Every day publishers all over the world struggle with pressing questions like “What should we send our subscribers? At what time? With what frequency?” We have been analyzing user behavior patterns for 15 years and, through trial and error, we came to realize that granular segmentation can enable a publisher to provide each subscriber with an offer so well-timed and appropriate that they are extremely unlikely to refuse it. Relevant in every respect, such offers resonate with users and unfailingly stimulate an active response, which improves the overall campaign performance.

We also realized that such level of granularity could only be achieved by applying AI technologies to our email marketing efforts. AI does not need humans to decide which content suits each individual user best and how often it should be sent. It can do more than simply build email campaigns for each of the numerous audience segments - AI can develop and carry out personalized communications with individual subscribers, each with its own frequency and content.

We invite you to take a look at the results of our internal experiments and discover the benefits of emailing without humans.

iAge Technologies Inc., the leading AI-powered Email Marketing solution, accelerates revenues from email channel for dynamic marketing teams. Our Human+AI framework does the work for you from marketing strategy to execution so that you can save time for things that matter. Companies across several industries including financial services, media & publishing, call centers, affiliate marketing and entertainment rely on iAge fully managed email solution and generate millions of additional clicks each month.
iAge Technologies pioneers Artificial Intelligence adoption among marketing teams across globe, and provides free consultation sessions to modern email marketers.
Read Also
Articles
Top 5 2021 Trends in Email Marketing
The extraordinary times we experienced in 2020 forced brands to adapt, and go all in digital. However, on the consumers' end, we noticed a huge spike in emails. This year, email marketers will need to do more experiments to beat the competition in the crowded inboxes of their customers. We prepared some of the latest trends in email marketing to make your brand stand out in your customers' inbox.
Articles
Traditional vs. AI-Powered Email Marketing
AI has moved from academic research labs to mainstream business implementation, and it helps modern email marketers step up their game. We prepared an in-depth comparison of traditional and AI-powered email marketing.
<  RESOURCES